EID Parry SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2709

SWOT analysis of EID Parry analyses the brand/company with its strengths, weaknesses, opportunities & threats. EID Parry is one of the leading brands in the food & beverages sector. The table below also lists the top EID Parry competitors and elaborates EID Parry segmentation, targeting, positioning & USP.

EID Parry

Parent Company

Murugappa group


Food processing and products


Food & Beverages

Tagline/ Slogan

Spreading sweetness; Powering lives


Has been in operation for over 200 years



Industrial users of sugar and sugar related products

Target Group

Sugar brokers, wholesalers and food processing industries


Known as quality producer of sugar for 200 years

EID Parry SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of EID Parry. Strengths are:

1. EID Parry is the largest sugar producer in south India and the fifth largest in the country.
2. It has been in operation for over 225 years and hence is well established and experienced.

3. It sees farmers not as suppliers of raw material but as customers.The company guides farmers from the moment they plant the cane and register with the company's cane management system. 
4. It’s also present in bio-pesticides and nutraceuticals. The company also has a significant presence in the farm inputs business through its Coromandel International Ltd subsidiary.
5. It has one of India’s best managed boards.


Here are the weaknesses in the EID Parry SWOT Analysis:

1. Volatility in sugarcane prices is a concern
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS)


Following are the Opportunities in EID Parry SWOT Analysis:

1. Scope for technology upgradation
2.Opportunities in terms of export to new emerging markets


The threats in the SWOT Analysis of EID Parry are as mentioned:

1.Cheap sugar imports are harming the existing sugar mills in India
2.Sugar industry is very volatile as many factors including rainfall, cultivated area area and transportation cost affects sugarcane prices and makes this industry very volatile.

EID Parry Competition


Below are the top 4 EID Parry competitors:

1.Shree Renuka sugars

2.Sakthi sugars
3.Ponni sugars

4.JK sugars

The brandguide table above concludes the EID Parry SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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