EID Parry SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of EID Parry analyses the brand by its strengths, weaknesses, opportunities & threats. In EID Parry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EID Parry to benchmark its business & performance as compared to the competitors. EID Parry is one of the leading brands in the food & beverages sector.

The table below lists the EID Parry SWOT (Strengths, Weaknesses, Opportunities, Threats), top EID Parry competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

EID Parry SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
EID Parry Brand Analysis
Parent Company

Murugappa group


Food processing and products


Food & Beverages

Tagline/ Slogan

Spreading sweetness; Powering lives


Has been in operation for over 200 years


Industrial users of sugar and sugar related products

Target Group

Sugar brokers, wholesalers and food processing industries


Known as quality producer of sugar for 200 years

SWOT Analysis of EID Parry
EID Parry Strengths

Below are the Strengths in the SWOT Analysis of EID Parry:

1. EID Parry is the largest sugar producer in south India and the fifth largest in the country.
2. It has been in operation for over 225 years and hence is well established and experienced.

3. It sees farmers not as suppliers of raw material but as customers.The company guides farmers from the moment they plant the cane and register with the company's cane management system. 
4. It’s also present in bio-pesticides and nutraceuticals. The company also has a significant presence in the farm inputs business through its Coromandel International Ltd subsidiary.
5. It has one of India’s best managed boards.

EID Parry Weaknesses

Here are the weaknesses in the EID Parry SWOT Analysis:

1. Volatility in sugarcane prices is a concern
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS)

EID Parry Opportunities

Following are the Opportunities in EID Parry SWOT Analysis:

1. Scope for technology upgradation
2.Opportunities in terms of export to new emerging markets

EID Parry Threats

The threats in the SWOT Analysis of EID Parry are as mentioned:

1.Cheap sugar imports are harming the existing sugar mills in India
2.Sugar industry is very volatile as many factors including rainfall, cultivated area area and transportation cost affects sugarcane prices and makes this industry very volatile.

EID Parry Competition
EID Parry Competitors

Below are the top 4 competitors of EID Parry:

1.Shree Renuka sugars

2.Sakthi sugars
3.Ponni sugars

4.JK sugars

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to EID Parry. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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