EID Parry SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of EID Parry analyses the brand by its strengths, weaknesses, opportunities & threats. In EID Parry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EID Parry to benchmark its business & performance as compared to the competitors. EID Parry is one of the leading brands in the food & beverages sector.

The article below lists the EID Parry SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the EID Parry SWOT Analysis:

SWOT Analysis of EID Parry

For EID Parry, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

EID Parry Strengths

The strengths of EID Parry looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of EID Parry :

1. EID Parry is the largest sugar producer in south India and the fifth largest in the country.
2. It has been in operation for over 225 years and hence is well established and experienced.

3. It sees farmers not as suppliers of raw material but as customers.The company guides farmers from the moment they plant the cane and register with the company's cane management system. 
4. It’s also present in bio-pesticides and nutraceuticals. The company also has a significant presence in the farm inputs business through its Coromandel International Ltd subsidiary.
5. It has one of India’s best managed boards.

EID Parry Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the EID Parry SWOT Analysis:

1. Volatility in sugarcane prices is a concern
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS)

EID Parry Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in EID Parry SWOT Analysis:

1. Scope for technology upgradation
2.Opportunities in terms of export to new emerging markets

EID Parry Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of EID Parry are as mentioned:

1.Cheap sugar imports are harming the existing sugar mills in India
2.Sugar industry is very volatile as many factors including rainfall, cultivated area area and transportation cost affects sugarcane prices and makes this industry very volatile.

EID Parry Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of EID Parry:

1.Shree Renuka sugars

2.Sakthi sugars
3.Ponni sugars

4.JK sugars

Hence this concludes the EID Parry SWOT analysis.

Continue reading more about the brand/company.

About EID Parry

EID Parry Overview
Parent Company

Murugappa group


Food processing and products


Food & Beverages

Tagline/ Slogan

Spreading sweetness; Powering lives


Has been in operation for over 200 years


Industrial users of sugar and sugar related products

Target Market

Sugar brokers, wholesalers and food processing industries


Known as quality producer of sugar for 200 years

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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