EID Parry SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1899

SWOT Analysis of EID Parry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EID Parry

Parent Company

Murugappa group


Food processing and products


Food and Beverages

Tagline/ Slogan

Spreading sweetness; Powering lives


Has been in operation for over 200 years



Industrial users of sugar and sugar related products

Target Group

Sugar brokers, wholesalers and food processing industries


Known as quality producer of sugar for 200 years

SWOT Analysis


1. EID Parry is the largest sugar producer in south India and the fifth largest in the country.
2. It has been in operation for over 225 years and hence is well established and experienced.

3. It sees farmers not as suppliers of raw material but as customers.The company guides farmers from the moment they plant the cane and register with the company's cane management system. 
4. It’s also present in bio-pesticides and nutraceuticals. The company also has a significant presence in the farm inputs business through its Coromandel International Ltd subsidiary.
5. It has one of India’s best managed boards.


1. Volatility in sugarcane prices is a concern
2.Sugar industry is obliged to supply 10% of its production at substantial concessional price, much below the cost of production, to the Government for supply to the Public Distribution System (PDS)


1. Scope for technology upgradation
2.Opportunities in terms of export to new emerging markets


1.Cheap sugar imports are harming the existing sugar mills in India
2.Sugar industry is very volatile as many factors including rainfall, cultivated area area and transportation cost affects sugarcane prices and makes this industry very volatile.



1.Shree Renuka sugars

2.Sakthi sugars
3.Ponni sugars

4.JK sugars

The table above concludes the EID Parry SWOT analysis along with its marketing and brand parameters.


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