Lotte India Corporation Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Lotte India Corporation Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lotte India Corporation Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lotte India Corporation Ltd to benchmark its business & performance as compared to the competitors and industry. Lotte India Corporation Ltd is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lotte India Corporation Ltd competitors and includes Lotte India Corporation Ltd target market, segmentation, positioning & Unique Selling Proposition (USP).

Lotte India Corporation Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lotte India Corporation Ltd Brand Analysis
Parent Company

Lotte Confectionary Ltd.

Category

Food processing

Sector

Food & Beverages

Tagline/ Slogan

-

USP

It has brands that children have grown up with.

Lotte India Corporation Ltd STP
Lotte India Corporation Ltd Segmentation

People looking to have gum and candy

Lotte India Corporation Ltd Target Market

Children and families belonging to lower, middle and upper middle class

Lotte India Corporation Ltd Positioning

Positioned as a brand that children have grown up with

Lotte India Corporation Ltd Product Portfolio
Brands

1. Booproo

2. Sprout

3. Coffee Bite

4. Lacto King

5. Caramilk

6. Chocopie

The above mentioned brands are the prominent products under the Lotte India Corporation Ltd product portfolio.

Lotte India Corporation Ltd SWOT Analysis
Lotte India Corporation Ltd Strengths

Below are the Strengths in the SWOT Analysis of Lotte India Corporation Ltd:

1. It has the advantage that it is totally focused on chocolate, candy, chewing gum and thus has a unique understanding of consumers in these segments.
2. Parent company is South Korea’s No. 1 confectioner.
3. A wide variety of products on offer.
4. Parry confectionary Ltd. (now sold to Lotte corporation)was the first to introduce sweets in India.

5.It has a strong distribution network.

Lotte India Corporation Ltd Weaknesses

Here are the weaknesses in the Lotte India Corporation Ltd SWOT Analysis:

1. The company is dependent on the confectionery and beverage market, whereas other competitors e.g. Nestle have a more diverse product portfolio.
2.Other competitors like Cadbury. Nestle etc have greater international experience and have gained a foothold in India.

Lotte India Corporation Ltd Opportunities

Following are the Opportunities in Lotte India Corporation Ltd SWOT Analysis:

1. Because of changes in consumer tastes and preferences - healthier snacks with lower calories need to be developed. R&D and product launches have led to sugar-free variants
2. The confectionery market is characterized by a high degree of merger and acquisition activity in recent years. Opportunities exist to increase share through targeted acquisitions
3. Significant opportunities exist to expand into the emerging markets of China and Russia where populations are growing, consumer wealth is increasing and demand for confectionery products is increasing.

Lotte India Corporation Ltd Threats

The threats in the SWOT Analysis of Lotte India Corporation Ltd are as mentioned:

1. Competitive pressures from other branded suppliers (national and global). Aggressive price and promotion activity by competitors.
2. Social changes - Rising obesity and consumers obsession with calories counting. Nutrition and healthier lifestyles affecting demand
3.Increasingly demanding cost environment, particularly for energy, transport, packaging and sugar.

Lotte India Corporation Ltd Competition
Competitors

Below are the top 5 Lotte India Corporation Ltd competitors:

1.Lotus Chocolate
2.Nestle
3.Kraft Foods

4. Parle

5. ITC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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