Nutrine SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1481

SWOT Analysis of Nutrine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Godrej Hershey Ltd




Food & Beverages

Tagline/ Slogan

Zyaada doodh, zyaada caramel, zyaada bada


A toffee which is bigger and has higher quantity of milk and caramel

Nutrine STP


Confectionery for children

Target Group

Kids who look for toffees which is tasty


A toffee which is not only tasty but also healthy

Nutrine SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nutrine :

1. Godrej a strong brand name in India and Hersheys is a big global brand
2. Toffee popular amongst kids in India
3. High amount of caramel & milk

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value


1. Brand recall value being limited, the advertisements and other promotions are not too rampant to keep it on the top of buyer’s mind
2. Not much of product differentiation


1. Non-traditional marketing strategies

2. Free gifts that enthuse kids


1. Chocolates in the same price range is available in India
2. Competition is huge and almost negligible switching costs

Nutrine Competition


Below are the 3 main Nutrine competitors :

1. Cadbury Eclairs
2. Parle Mango Bite
3. Parle Melody

The brandguide table above concludes the Nutrine SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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