Jumpin SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1611

SWOT Analysis of Jumpin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Godrej Hershey Ltd


Food & Beverages


Food & Beverages

Tagline/ Slogan

Peeke sab kahe mmmmm/ Sip sip me boing boing


A fruit drink which mesmerizes with its taste

Jumpin STP


Fruit flavored beverages for everyone

Target Group

Children from the upper middle class in urban areas


A fruit drink which mesmerizes with its taste to the kids

Jumpin SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jumpin :

1. Large variety of flavors
2. Attractive packaging and good quality
3. Hershey has good experience in selling worldwide (UK)

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value


1. Pepsico and Coca Cola launching their pulp juice variants leveraging on their brand names
2. Advertising has reduced over the years
3. Lesser market share in emerging economies


1. Increase advertising spend
2. Enhance non-traditional promotional spend since it caters to kids to whom such promotions enthuse a lot


1. Smaller cities still prefer non-packaged from juice corners rather than packaged juices
2. In larger cities, Parle Frooti and Real Juice have captured significant market share

Jumpin Competition


Below are the 4 main Jumpin competitors :

1. Dabur Real Juice
2. Frooti
3. Maaza

4. Slice

The brandguide table above concludes the Jumpin SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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