Jumpin SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1542
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SWOT Analysis of Jumpin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jumpin

Parent Company

Godrej Hershey Ltd

Category

Food & Beverages

Sector

Food & Beverages

Tagline/ Slogan

Peeke sab kahe mmmmm/ Sip sip me boing boing

USP

A fruit drink which mesmerizes with its taste

Jumpin STP

Segment

Fruit flavored beverages for everyone

Target Group

Children from the upper middle class in urban areas

Positioning

A fruit drink which mesmerizes with its taste to the kids

Jumpin SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jumpin :

1. Large variety of flavors
2. Attractive packaging and good quality
3. Hershey has good experience in selling worldwide (UK)

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

Weaknesses

1. Pepsico and Coca Cola launching their pulp juice variants leveraging on their brand names
2. Advertising has reduced over the years
3. Lesser market share in emerging economies

Opportunities

1. Increase advertising spend
2. Enhance non-traditional promotional spend since it caters to kids to whom such promotions enthuse a lot

Threats

1. Smaller cities still prefer non-packaged from juice corners rather than packaged juices
2. In larger cities, Parle Frooti and Real Juice have captured significant market share

Jumpin Competition

Competitors

Below are the 4 main Jumpin competitors :

1. Dabur Real Juice
2. Frooti
3. Maaza

4. Slice


The brandguide table above concludes the Jumpin SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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