Chlormint SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1819

SWOT Analysis of Chlormint with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Perfetti Van Melle




Food and Beverages

Tagline/ Slogan

Dobaara mat poochhna


Contains Herbasol that helped breath freshness



Confectionery for everyone

Target Group

People who want to have a convenient way of bringing freshness to their breath


An Ayurvedic Proprietary Medicine/Range which contained Herbasol that helped breath freshness

SWOT Analysis


1. The brand has been refreshed from time to time with launch of variants like Chlormint Ice which was a strong mint and Freshfill
2. Though this was a seemingly mundane product proposition, the brand was built around the platform of 'anytime freshness' meaning as and when required rather than being occasion specific
3. Dosage has been properly highlighted if and only if need be
4. Advertisement and branding which has a good recall value

5. Has a popular brand ambassadors and good advertising

6. Good distribution and availability of the product

7. Strong brand name of the parent company adds value


1. Intense competition in the segment means brand switching is quite high to other products

2. Market share growth is less due to many options


1. Introduce new varieties and flavors
2. Introduce bigger packets to see how they perform


1. Low switching cost
2. Not much of product differentiation



1. Halls
2. Center Fresh

The table above concludes the Chlormint SWOT analysis along with its marketing and brand parameters.


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