Crax SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Crax analyses the brand by its strengths, weaknesses, opportunities & threats. In Crax SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crax to benchmark its business & performance as compared to the competitors. Crax is one of the leading brands in the food & beverages sector.

The table below lists the Crax SWOT (Strengths, Weaknesses, Opportunities, Threats), top Crax competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Crax SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Crax Brand Analysis
Parent Company

DFM Foods Ltd




Food & Beverages

Tagline/ Slogan



Pioneer in Indian packaged food market

Crax STP

All people preferring Snacks

Target Group

People who eat corn rings(or any packed snack), especially children


Healthier corn products which are baked, not fried

SWOT Analysis of Crax
Crax Strengths

Below are the Strengths in the SWOT Analysis of Crax:

1. First of its kind produced launched in 1984 in India, it became an instant success and got the first mover advantage

2. It provides a healthier alternative for lunchbox for the school going kinds, and thus became popular among both the kids and their mothers

3.  Company has launched 4 product variants which allows a customer to pick from various flavor and thus keep them excited

4. Product are value for money and are available in both Rs.5 and Rs.10 packs, and thus ensures selling

4. Baked, not fried, CRAX Corn Rings have a lower fat content than most popular snacks

5. It has good promotion skills with television advertisement launched regularly

6. It has a wide distribution network across seven states in India, which allows it to reach wide market

Crax Weaknesses

Here are the weaknesses in the Crax SWOT Analysis:

1. Marketing is done mainly through television only, rather than an integrated approach across various channel
2. The highly successful brand was out of major indian markets for long after its super success in 80s and 90s
3. Low penetration in rural areas

Crax Opportunities

Following are the Opportunities in Crax SWOT Analysis:

1. Sales and marketing is limited to eastern India only, which could be increased to other regions as well (geographical expansion)
2. Marketing innovations and new product developments

3. Rising disposable income, and increased rate of urbanization will continue to provide immense potential for the healthy growth of the processed food industry

Crax Threats

The threats in the SWOT Analysis of Crax are as mentioned:

1. More competitions from organized or unorganized FMCG sectors

2. Increased health consciousness among people

3. Rising price of Raw Materials

Crax Competition
Crax Competitors

Below are the top 4 competitors of Crax:

1. Balaji Namkeens

2. Fritolays Co.

3. Haldirams

4. Perfetti Van Melle

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Crax. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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