Madhur Industries Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 917

SWOT Analysis of Madhur Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Madhur Industries Ltd

Parent Company

Madhur Industries Ltd


Food processing and products


Food and Beverages

Tagline/ Slogan

‘The taste of Life’


A great quality product



Food processing segment

Target Group

Households/restaurants/retail outlets


Offers great quality product globally

SWOT Analysis


1. Preferred buyer status with the farmers on account of good relationships

2. The company owns a well-equipped laboratory where all the products are examined in detail.

3. It is an ISO 9001-2000 and HACCP certified company.

4. It’s production capacity is 6000 tons per annum and it is also expandable, which empowers it to grow further


1. Intense competition means limited market share

2. The reach of the brand is limited compared to market leaders


1. Access to global markets
2. Vast domestic market
3. Rising income levels


1. High inventory carrying costs
2. High taxation
3. Unfavorable government policies affect business



1. Jubilant foods

2. Kohinoor Foods

3. Heritage Foods

The table above concludes the Madhur Industries Ltd SWOT analysis along with its marketing and brand parameters.


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