Murli Industries Limited SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 812

SWOT Analysis of Murli Industries Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Murli Industries Limited

Parent Company

Murli Industries Limited


Food processing and products


Food and Beverages

Tagline/ Slogan



Freshness and purity



Food processing segment

Target Group

Middle-class and low end restaurants and households


High quality products at cheaper rates

SWOT Analysis


1. Extensive market research on consumer taste preferences and consumer friendly packages

2. Reach in 20 states in India

3.  Commissioning of two Captive co-generation Power Units with combined capacity of 18 MW

4. Recognized as a market force supplying agro-products, paper and power thereby catering to a cross-section of the society with the cement plant further reinforcing the image as the supplier of premium products.


1.Limited brand recall and lesser market share

2.Limited market penetration

3.Low advertising and visibility


1.Increase its presence in international market

2.Focus on branding

3.Demand for solvents is increasing


1. Increased competition from local and regional players

2.Increase in duty on products exported



1.Anik Industries

2. Agro tech Foods

3. KS Oils

The table above concludes the Murli Industries Limited SWOT analysis along with its marketing and brand parameters.


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