Nijjer Agro Foods Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 917

SWOT Analysis of Nijjer Agro Foods Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nijjer Agro Foods Ltd

Parent Company

Nijjer Agro Foods Ltd


Food processing and products


Food and Beverages

Tagline/ Slogan



Prompt delivery and consistency



Food processing

Target Group

Middle-class and low end restaurants and households


Best Indian fruits

SWOT Analysis


1. Innovative and flexible company that produces quality fruit and vegetable ingredients for food processing industry across the globe

2. Plant, harvest and manufacture own produce, which allows it to increase production with demand.

3. State of art tomato paste manufacturing plant.


1. Intense competition means limited market share

2. The reach of the brand is limited compared to market leaders


1. Access to global markets
2. Vast domestic market
3. Rising income levels


1. High inventory carrying costs
2. High taxation
3.Unfavorable government policies affect business



1. GlaxoSmithKline

2. Consumer Healthcare Ltd.

3. Jubilant Foodworks Ltd.

The table above concludes the Nijjer Agro Foods Ltd SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Nijjer Agro Foods Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: