Piccadily Agro Inds. Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 673

SWOT Analysis of Piccadily Agro Inds. Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Piccadily Agro Inds. Ltd

Parent Company

Piccadily Agro Inds. Ltd


Food processing and products


Food and Beverages

Tagline/ Slogan



Prominent sugar manufacturer in India



Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers


Sugar industry in India

SWOT Analysis


1. Expanded its business & set up a distillery unit with an installed capacity of 90 KLPD.

2. White crystal sugar with installed capacity of 2500 TCD along with in-house facilities for 6 MW Co-generation of power

3. Presence of temporary & cheap labor force during peak period ensures maximum profits


1. Over reliance on sugar products makes the company vulnerable to price fluctuation in the Sugar industry

2. Not announcing dividends due to expansion plans may reduce the investors’ confidence in the company


1. Decontrol of Sugar industry which is under discussion would improve the stability of the industry and will increase the profits of sugar companies

2. More expansion through tie-ups and acquisitions


1. Many domestic and international players entering the market

2. Stringent advertising norms

3. Increasing cost of labor



1. Eastern Sugar & Industries Ltd

2. Dharani Sugars and chemicals

3. Empee Sugars

The table above concludes the Piccadily Agro Inds. Ltd SWOT analysis along with its marketing and brand parameters.


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