Rajshree Sugars & Chemicals Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1138

SWOT Analysis of Rajshree Sugars & Chemicals Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rajshree Sugars & Chemicals Ltd

Parent Company

Rajshree Sugars & Chemicals Ltd


Food processing and products


Food & Beverages

Tagline/ Slogan

‘ Leadership, Vision and enterprise’


One of the prominent sugar industry players

Rajshree Sugars & Chemicals Ltd STP


Users of Sugar and related products

Target Group

Different brands for different segments


Strong player in the Indian sugar distillery industry

Rajshree Sugars & Chemicals Ltd SWOT Analysis


1. In addition to catering to alcoholic beverage industry, Rajshree has ventured into the bio-fuels and petroleum sector

2. Good skilled workforce and streamlined operations

3. Has three modern sugarcane based integrated bio refinery complexes

4. Co-generation of electricity has lowered power costs


1. Over reliance on sugar products makes the company vulnerable to price fluctuation in the Sugar industry

2. Government raising the age limit on people consuming alcohol

3. High taxes on alcohol


1. A huge demand for ethanol after policy relaxation by government

2. Can expand its operations in North India

3.Increase exports

4.Increase share in regular segment


1. Many domestic and international players entering the market

2. Stringent advertising norms

3. Increasing cost of labor

Rajshree Sugars & Chemicals Ltd Competition


1. Dollex Sugar Industry

2. SBEC Sugar Ltd.

3. Empee Sugars & Chemicals Ltd.

The brandguide table above concludes the Rajshree Sugars & Chemicals Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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