Rajshree Sugars & Chemicals Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1393

SWOT analysis of Rajshree Sugars & Chemicals Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. Rajshree Sugars & Chemicals Ltd is one of the leading brands in the food & beverages sector.

In addition to SWOT Analysis, the table below also lists the top Rajshree Sugars & Chemicals Ltd competitors and elaborates Rajshree Sugars & Chemicals Ltd segmentation, targeting, positioning & USP.

Rajshree Sugars & Chemicals Ltd

Parent Company

Rajshree Sugars & Chemicals Ltd


Food processing and products


Food & Beverages

Tagline/ Slogan

‘ Leadership, Vision and enterprise’


One of the prominent sugar industry players

Rajshree Sugars & Chemicals Ltd STP


Users of Sugar and related products

Target Group

Different brands for different segments


Strong player in the Indian sugar distillery industry

Rajshree Sugars & Chemicals Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rajshree Sugars & Chemicals Ltd. Strengths are:

1. In addition to catering to beverage industry, Rajshree has ventured into the bio-fuels and petroleum sector

2. Good skilled workforce and streamlined operations

3. Has three modern sugarcane based integrated bio refinery complexes

4. Co-generation of electricity has lowered power costs


Here are the weaknesses in the Rajshree Sugars & Chemicals Ltd SWOT Analysis:

1. Over reliance on sugar products makes the company vulnerable to price fluctuation in the Sugar industry

2. Government raising the age limit on people consuming beverages


Following are the Opportunities in Rajshree Sugars & Chemicals Ltd SWOT Analysis:

1. A huge demand for ethanol after policy relaxation by government

2. Can expand its operations in North India

3.Increase exports

4.Increase share in regular segment


The threats in the SWOT Analysis of Rajshree Sugars & Chemicals Ltd are as mentioned:

1. Many domestic and international players entering the market

2. Stringent advertising norms

3. Increasing cost of labor

Rajshree Sugars & Chemicals Ltd Competition


Below are the top 5 Rajshree Sugars & Chemicals Ltd competitors:

1. Sakthi Sugars

2. Ponni Sugars Ltd

3. Simbhaoli Sugars

4. JK Sugars

5. Rana Sugars Ltd

The brandguide table above concludes the Rajshree Sugars & Chemicals Ltd SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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