Sita Shree Food Products Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1201

SWOT Analysis of Sita Shree Food Products Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sita Shree Food Products Ltd

Parent Company

Sita Shree Food Products Ltd


Food processing and products


Food and Beverages

Tagline/ Slogan

‘ Your quality – Our commitment’


Excellent quality products



Food processing segment

Target Group

Households/restaurants/retail outlets


Best quality foods

SWOT Analysis


1. Production facility of the company has been certified for ISO 9001:2000 by TUV.

2. The quality assurance team has adopted strict standards at each stage of production to achieve better quality for Company’s end products.

3. Continuous investment in manpower, capacity increase and extended dealer network.

4. Has cutting edge technology for washing and cleaning wheat


1. High raw material cost due to high quality

2. Drop in capacity utilization due to substantial capacity ramp-up


1. Increase profitability through changing sales mix
2. Focus on branding and yield improvement
3. Expand to other states and export to other countries


1. Unfavorable weather & harvesting conditions
2. Exchange rate fluctuations
3. Regulatory developments



1.Aashirwad aata

2.Pillsbury chaki fresh aata

3.Unbranded local ready available flour

The table above concludes the Sita Shree Food Products Ltd SWOT analysis along with its marketing and brand parameters.


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