SWOT Analysis of Super Bakers (India) Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Super Bakers (India) Ltd |
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Parent Company |
Super Bakers (India) Ltd |
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Category |
Food processing and products |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Small Trusted Bakery |
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Super Bakers (India) Ltd STP |
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Segment |
People who like bakery products |
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Target Group |
Middle and upper middle class urban families |
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Positioning |
Small Trusted Bakery |
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Super Bakers (India) Ltd SWOT Analysis |
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Strengths |
1. The company has received ISO 9002 BVQI London certification for its quality management system. |
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Weaknesses |
1. Limited number of stores mostly concentrated in North India |
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Opportunities |
1. Increase its presence in international markets 3. Launch products for health conscious people like sugar free sweets and snacks with low trans-fat, etc. |
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Threats |
1. Health consciousness amongst people 4. Global economic instability and recession |
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Super Bakers (India) Ltd Competition |
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Competitors |
1.Lehar 4. Other local brands, sweet shops, bakeries, restaurants, etc. |
The brandguide table above concludes the Super Bakers (India) Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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