Super Bakers (India) Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1520

SWOT Analysis of Super Bakers (India) Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Super Bakers (India) Ltd

Parent Company

Super Bakers (India) Ltd


Food processing and products


Food & Beverages

Tagline/ Slogan



Small Trusted Bakery

Super Bakers (India) Ltd STP


People who like bakery products

Target Group

Middle and upper middle class urban families


Small Trusted Bakery

Super Bakers (India) Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Super Bakers (India) Ltd :

1. The company has received ISO 9002 BVQI London certification for its quality management system.


1. Limited number of stores mostly concentrated in North India
2. Strong competition from the unorganized sector also means limited market share


1. Increase its presence in international markets
2. Advertise itself on various platforms

3. Launch products for health conscious people like sugar free sweets and snacks with low trans-fat, etc.


1. Health consciousness amongst people
2. Increase in cost of raw materials
3. Inflation causing people to avoid unnecessary expenditure

4. Global economic instability and recession

Super Bakers (India) Ltd Competition


Below are the 4 main Super Bakers (India) Ltd competitors :


4. Other local brands, sweet shops, bakeries, restaurants, etc.

The brandguide table above concludes the Super Bakers (India) Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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