BCL Industries & Infrastructures Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1014

SWOT Analysis of BCL Industries & Infrastructures Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BCL Industries & Infrastructures Ltd

Parent Company

Mittal Group


Food Processing


Foods and Beverages

Tagline/ Slogan



High quality oil at affordable rates



Households wanting edible oils

Target Group

Women who purchase grocery


Best edible oil

SWOT Analysis


1.The only company in India and the South Asian region that has a forward and backward integrated distillery plant

2. One of the largest vertically integrated edible oil complexes established in India

3.Big name in North India

4. Has won several awards for its rice bean production


1. Limited market penetration in edible oil market

2.Low advertising and visibility


1.Sharp increase in demand for branded oil

2.Huge potential in rural market

3.Increase exports


1.Large number of national and international players

2.Highly competitive industry



1. Sundrop

2. Dhara

3. Saffola

4. Fortune

5. Gemini

The table above concludes the BCL Industries & Infrastructures Ltd SWOT analysis along with its marketing and brand parameters.


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