Neelamalai Agro Industries Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1082

SWOT Analysis of Neelamalai Agro Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neelamalai Agro Industries Ltd

Parent Company

Neelamalai Agro Industries Ltd


Food Processing


Food & Beverages

Tagline/ Slogan



Tea suiting everyone

Neelamalai Agro Industries Ltd STP


Anyone consuming tea

Target Group

Tea consumers coming from middle class


Supplier of all kinds of tea from India

Neelamalai Agro Industries Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Neelamalai Agro Industries Ltd :

1.The company has long experience in producing tea

2.It has its presence in international market consisting of United States, Europe and Middle East

3.Has plantations in Nilgiris and thus cheap raw material is easily available

4. Strong presence in the tea industry with highly stream lined operations


1. Intense competition means less market share and also has less visibility

2.Highly fragmented market in India

3.Highly labour intensive industry


1. Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Concentrate more on branding and advertisement


1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Neelamalai Agro Industries Ltd Competition


Below are the 4 main Neelamalai Agro Industries Ltd competitors :

1.Tata Tea


3.Waag bakri

4. Brooke Bond Lipton

The brandguide table above concludes the Neelamalai Agro Industries Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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