Parry Agro Industries Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1448

SWOT Analysis of Parry Agro Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parry Agro Industries Ltd

Parent Company

Murugappa Group


Food Processing


Food & Beverages

Tagline/ Slogan

Parry Agro- A tradition of tea over five decades


Tea suiting everyone

Product Portfolio


Parry Supreme






Tea producers

Target Group

Tea consumers from middle and upper class


Tea to suit any taste, mood or occasion

SWOT Analysis


1.The company accredited with a NABL certification, for chemical and microbial testing facilities

2.It has plantations in all tea producing areas

3.Products available in various packets


1. Lot of competition means lesser market share compared to big brand names

2.Highly fragmented market in India


1. Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in other parts of India

4.Concentrate more on branding and advertisement


Below are the 4 main Parry Agro Industries Ltd competitors :

1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular



1.Tata tea


3.Waag Bakri

4. Brooke Bond Lipton

The brandguide table above concludes the Parry Agro Industries Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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