Sampre Nutritions Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1066

SWOT analysis of Sampre Nutritions Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sampre Nutritions Ltd is one of the leading brands in the food & beverages sector. The table below also lists the top Sampre Nutritions Ltd competitors and elaborates Sampre Nutritions Ltd segmentation, targeting, positioning & USP.

Sampre Nutritions Ltd

Parent Company

Gurbani Group


Food Processing


Food & Beverages

Tagline/ Slogan



Innovative products in the confectionary range

Product Portfolio


Sampre Eclairs

Just Coffy

Creem Zone



People consuming chocolates

Target Group

Children and adults liking confectionaries


World class confectionery products

SWOT Analysis


Following are the Opportunities in Sampre Nutritions Ltd SWOT Analysis:

1. Strong clients like Perfetti, Cadbury, Himalaya, P&G, etc.

2.Excellent technology used in operations

3.Meeting consumer expectation about taste

4.First ISO and HACCP certified company in South-east Asia


The threats in the SWOT Analysis of Sampre Nutritions Ltd are as mentioned:

1.Competing with its own clients

2.Less brand awareness in India

3.Current products cannot compete in international market


1.Leverage current quality and superior service to reach global standards

2.Increas brand awareness in local market

3.Increase its presence in rural areas


Below are the top 3 Sampre Nutritions Ltd competitors:

1.Competitors products are perceived of better quality

2.Confectionary demand is decreasing

3.Foreign players are entering the market






The brandguide table above concludes the Sampre Nutritions Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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