Simran Farms Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1700
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SWOT Analysis of Simran Farms Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Simran Farms Ltd

Parent Company

Simran Farms

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Exceptional service to customers and suppliers

STP

Segment

People consuming poultry products

Target Group

Restaurants and food outlets

Positioning

Best poultry products

SWOT Analysis

Strengths

1.The Company has most modernised parent poultry breeding farms near Indore in Madhya Pradesh and commercial broiler farms in Madhya Pradesh, Chattisgarh, Gujarat & Maharashtra

2.Excellent management

3.Feeds like maize, soya bean, etc. are available in India at cheaper rates

4.Government support in research and development

Weaknesses

1.Poultry industry is considered as a backyard industry related to agriculture

2.Less brand awareness

3.Strong competitors in the sector

Opportunities

1.In India ,industry  is growing at the consistent rate

2.Declining input prices for the poultry farms

3.Increasing non-veg consumption in India

Threats

1.Rising prices of poultry products may reduce demand

2.Recessionary trends affect the industry

Competition

Competitors

1. Venky’s India Ltd.
2.Srinivasa Hatcheries
3.SKM EGG Products
4.Hind Industries


The table above concludes the Simran Farms Ltd SWOT analysis along with its marketing and brand parameters.

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