Simran Farms Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1700

SWOT Analysis of Simran Farms Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Simran Farms Ltd

Parent Company

Simran Farms


Food Processing


Foods and Beverages

Tagline/ Slogan



Exceptional service to customers and suppliers



People consuming poultry products

Target Group

Restaurants and food outlets


Best poultry products

SWOT Analysis


1.The Company has most modernised parent poultry breeding farms near Indore in Madhya Pradesh and commercial broiler farms in Madhya Pradesh, Chattisgarh, Gujarat & Maharashtra

2.Excellent management

3.Feeds like maize, soya bean, etc. are available in India at cheaper rates

4.Government support in research and development


1.Poultry industry is considered as a backyard industry related to agriculture

2.Less brand awareness

3.Strong competitors in the sector


1.In India ,industry  is growing at the consistent rate

2.Declining input prices for the poultry farms

3.Increasing non-veg consumption in India


1.Rising prices of poultry products may reduce demand

2.Recessionary trends affect the industry



1. Venky’s India Ltd.
2.Srinivasa Hatcheries
3.SKM EGG Products
4.Hind Industries

The table above concludes the Simran Farms Ltd SWOT analysis along with its marketing and brand parameters.


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