Sunil Agro Foods Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3233

SWOT Analysis of Sunil Agro Foods Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunil Agro Foods Ltd

Parent Company

B. Shantilal Group


Food Processing


Food & Beverages

Tagline/ Slogan



Quality products customised as per the requirements

Product Portfolio


Sunil Maida

Sunil Sooji

Sunil Bran

Sunil Whole wheat atta

Baker Boy special bakery maida



Restaurants, bakeries, confectionaries manufacturing companies, etc.

Target Group

High-end restaurants and big food processing companies


High quality wheat products

SWOT Analysis


Following are the Opportunities of Sunil Agro Foods Ltd :

1.The company’s marketing network spread all over south, sound tie-up in marketing, experienced promoters, locational advantage

2.Clients include Britannia industries, MTR Foods Limited, ITC Foods Limited, TTK Health Care, etc.

3.Main promoter has years of experience in marketing wheat products

4. High quality of the products and excellent packaging


The threats of Sunil Agro Foods Ltd are as mentioned :

1.Presence only in south India especially in Karnataka

2.Caters only to corporate customers

3.Only produces wheat products


1.Increase its presence in other parts of India

2.Introduce wheat products directly for households

3.Introduce products in international market


Below are the 3 main Sunil Agro Foods Ltd competitors :

1.Increase  in the use of multi-grain atta

2.well-known brands extending their products into this segment



1. ADF Foods Ltd.

2.Aashirwaad Atta

3.Bambino Agro Industries

The brandguide table above concludes the Sunil Agro Foods Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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