Sunil Agro Foods Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3386

SWOT analysis of Sunil Agro Foods Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunil Agro Foods Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunil Agro Foods Ltd to benchmark its business & performance as compared to the competitors and industry. Sunil Agro Foods Ltd is one of the leading brands in the food & beverages sector. The table below also lists the top Sunil Agro Foods Ltd competitors and elaborates Sunil Agro Foods Ltd market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sunil Agro Foods Ltd SWOT, Competitors, Marketing STP & Brand analysis Table
Sunil Agro Foods Ltd Brand Analysis
Parent Company

B. Shantilal Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Quality products customised as per the requirements

Sunil Agro Foods Ltd STP
Brands

Sunil Maida

Sunil Sooji

Sunil Bran

Sunil Whole wheat atta

Baker Boy special bakery maida

STP

Segment

Restaurants, bakeries, confectionaries manufacturing companies, etc.

Target Group

High-end restaurants and big food processing companies

Positioning

High quality wheat products

SWOT Analysis

Strengths

Following are the Opportunities in Sunil Agro Foods Ltd SWOT Analysis:

1.The company’s marketing network spread all over south, sound tie-up in marketing, experienced promoters, locational advantage

2.Clients include Britannia industries, MTR Foods Limited, ITC Foods Limited, TTK Health Care, etc.

3.Main promoter has years of experience in marketing wheat products

4. High quality of the products and excellent packaging

Weaknesses

The threats in the SWOT Analysis of Sunil Agro Foods Ltd are as mentioned:

1.Presence only in south India especially in Karnataka

2.Caters only to corporate customers

3.Only produces wheat products

Opportunities

1.Increase its presence in other parts of India

2.Introduce wheat products directly for households

3.Introduce products in international market

Threats

Below are the top 3 Sunil Agro Foods Ltd competitors:

1.Increase  in the use of multi-grain atta

2.well-known brands extending their products into this segment

Competition

Competitors

1. ADF Foods Ltd.

2.Aashirwaad Atta

3.Bambino Agro Industries

The brandguide table above concludes the Sunil Agro Foods Ltd SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunil Agro Foods Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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