Tasty Bite Eatables Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1969

SWOT Analysis of Tasty Bite Eatables Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tasty Bite Eatables Ltd

Parent Company

Tasty Bite Eatables Ltd


Food Processing


Foods and Beverages

Tagline/ Slogan

Spice it Up


Great Taste, Good Value and a Range of Cuisine



People consuming ready to eat food packets in international market

Target Group

Upper- middle class and higher classes


All Indian and Pan-Asian Cuisine

SWOT Analysis


1.Strong distribution in North America and Australia

2.Products have no preservatives

3.Products require no refrigeration

4.Great taste and high shelf life

5.Products includes rices, main course and sauces


1.Less brand awareness and low advertising in domestic market

2.Domestic customers include only quick service restaurants and corporate customers


1.Indian market in packaged food is growing at a brisk pace

2.Opportunity to act as substitute for people who don’t want to go to restaurants

3. Tie up with hotel chains and restaurants


1.Less barriers to entry

2. Growing Presence of strong competitors

3. Unfavorable govt policies and economic conditions





3.Kohinoor Foods Ltd.

The table above concludes the Tasty Bite Eatables Ltd SWOT analysis along with its marketing and brand parameters.


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