Umang Dairies Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2105

SWOT analysis of Umang Dairies Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Umang Dairies Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Umang Dairies Ltd to benchmark its business & performance as compared to the competitors and industry. Umang Dairies Ltd is one of the leading brands in the food & beverages sector. The table below also lists the top Umang Dairies Ltd competitors and elaborates Umang Dairies Ltd market segmentation, target group, positioning & Unique Selling Proposition (USP).

Umang Dairies Ltd SWOT, Competitors, Marketing STP & Brand analysis Table
Umang Dairies Ltd Brand Analysis
Parent Company

Umang Dairies Ltd

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

-

USP

High quality milk and milk products with high shelf life

Umang Dairies Ltd STP
Brands

Umang Skimmed Milk Powder

Milk Star Dairy Whiteners

White Magik Dairy Creamers

Pure Ghee

STP

Segment

People needing milk and milk products

Target Group

Upper- middle class and higher classes

Positioning

Low fat milk products

SWOT Analysis

Strengths

Following are the Opportunities in Umang Dairies Ltd SWOT Analysis:

1.It is strategically located on the milk belt in North India

2. The first dairy plant from the private sector to have received ISO Certification

3.Market leader in dairy whitener segment

4. Extensive market coverage through distributors servicing all major potential areas

5.All products available in consumer and bulk packets

Weaknesses

The threats in the SWOT Analysis of Umang Dairies Ltd are as mentioned:

1.Presence only in Northern and Central India

2.Highly fragmented market in India

3.Highly labour intensive industry

Opportunities

1.Increase its presence in other parts of India

2.Increase its exports

3.Concentrate on branding and advertising of pure ghee among restaurants and caterers

4.Develop the product flavoured milk

Threats

Below are the top 4 Umang Dairies Ltd competitors:

1.Increased competition in the sector

2.Strict regulations with regards to milk and milk processing companies

Competition

Competitors

1.Kwality Walls

2.Vadilal

3.Amul

4.Nestle

The brandguide table above concludes the Umang Dairies Ltd SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Umang Dairies Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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