Delmonte Juice SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8260
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SWOT Analysis of Delmonte Juice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delmonte Juice

Parent Company

Delmonte

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Taste like never before

USP

Fruit based health drink

Delmonte Juice STP

Segment

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Really tasty fruit juice

Delmonte Juice SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Delmonte Juice :

1.Excellent branding

2.Excellent distribution and availability

3. Popular Advertisement

Weaknesses

1.Slightly higher priced

2.Need to expand market

3.Low product advertising

Opportunities

1.Advertise more

2.Adventure into rural markets

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Delmonte Juice Competition

Competitors

Below are the 4 main Delmonte Juice competitors :

1.Onjus

2.Tropicana

3.Minute Maid

4.Dabur Real Juice


The brandguide table above concludes the Delmonte Juice SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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