Heinz Tomato Ketchup SWOT Analysis, Competitors & USP

Heinz Tomoto Ketchup

Parent Company

Heinz

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Redder Thicker Tastier; Good food everyday

USP

Heinz ketchup is one of the biggest brands in the world

Heinz Tomato Ketchup STP

Segment

People who want to add a taste with everything they have

Target Group

All age groups middle and upper class

Positioning

Rich and tasty ketchup for everyone

Heinz Tomato Ketchup SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Heinz Tomato Ketchup. Strengths are:

1.Good brand name

2.Good advertising

3.Good distribution in big cities

Weaknesses

Here are the weaknesses of Heinz Tomato Ketchup :

1.Food products have a limited shelf life

Opportunities

Following are the Opportunities of Heinz Tomato Ketchup :

1.More advertising

2.Reach out to a bigger audience

Threats

The threats of Heinz Tomato Ketchup are as mentioned :

1.Threat from existing brands and local competitors

Heinz Tomato Ketchup Competition

Competitors

Below are the 2 main Heinz Tomato Ketchup competitors :

1.Kissan Tomato Ketchup

2.Delmonte Ketchup