Heinz Tomato Ketchup SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 10188

SWOT Analysis of Heinz Tomato Ketchup with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Heinz Tomoto Ketchup

Parent Company



Food Products


Food & Beverages

Tagline/ Slogan

Redder Thicker Tastier; Good food everyday


Heinz ketchup is one of the biggest brands in the world

Heinz Tomato Ketchup STP


People who want to add a taste with everything they have

Target Group

All age groups middle and upper class


Rich and tasty ketchup for everyone

Heinz Tomato Ketchup SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Heinz Tomato Ketchup :

1.Good brand name

2.Good advertising

3.Good distribution in big cities


1.Food products have a limited shelf life


1.More advertising

2.Reach out to a bigger audience


1.Threat from existing brands and local competitors

Heinz Tomato Ketchup Competition


Below are the 2 main Heinz Tomato Ketchup competitors :

1.Kissan Tomato Ketchup

2.Delmonte Ketchup

The brandguide table above concludes the Heinz Tomato Ketchup SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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