Heinz Tomato Ketchup SWOT Analysis, Competitors & USP

Heinz Tomoto Ketchup

Heinz

Food Products

Food & Beverages

Redder Thicker Tastier; Good food everyday

Heinz ketchup is one of the biggest brands in the world

People who want to add a taste with everything they have

All age groups middle and upper class

Rich and tasty ketchup for everyone

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Heinz Tomato Ketchup. Strengths are:

1.Good brand name

2.Good advertising

3.Good distribution in big cities

Here are the weaknesses in the Heinz Tomato Ketchup SWOT Analysis:

1.Food products have a limited shelf life

Following are the Opportunities in Heinz Tomato Ketchup SWOT Analysis:

1.More advertising

2.Reach out to a bigger audience

The threats in the SWOT Analysis of Heinz Tomato Ketchup are as mentioned:

1.Threat from existing brands and local competitors

Below are the top 2 Heinz Tomato Ketchup competitors:

1.Kissan Tomato Ketchup

2.Delmonte Ketchup