SWOT Analysis of Heinz Tomato Ketchup with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Heinz Tomoto Ketchup | |
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Parent Company |
Heinz |
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Category |
Food Products |
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Sector |
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Tagline/ Slogan |
Redder Thicker Tastier; Good food everyday |
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USP |
Heinz ketchup is one of the biggest brands in the world |
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Heinz Tomato Ketchup STP | |
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Segment |
People who want to add a taste with everything they have |
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Target Group |
All age groups middle and upper class |
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Positioning |
Rich and tasty ketchup for everyone |
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Heinz Tomato Ketchup SWOT Analysis | |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Heinz Tomato Ketchup : 1.Good brand name 2.Good advertising 3.Good distribution in big cities |
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Weaknesses |
1.Food products have a limited shelf life |
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Opportunities |
1.More advertising 2.Reach out to a bigger audience |
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Threats |
1.Threat from existing brands and local competitors |
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Heinz Tomato Ketchup Competition | |
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Competitors |
Below are the 2 main Heinz Tomato Ketchup competitors : 2.Delmonte Ketchup |
The brandguide table above concludes the Heinz Tomato Ketchup SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Heinz Tomato Ketchup. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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