Foods & Inns Ltd SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1883

SWOT Analysis of Foods & Inns Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Foods & Inns Ltd

Parent Company

Foods & Inns Ltd


Food processing and products


Food & Beverages

Tagline/ Slogan

We add quality to quality


Wide range of processed tropical fruits

Foods & Inns Ltd STP


All users of processed fruits and vegetables

Target Group

Domestic as well as export markets


Premium varieties of fruits and Vegetables

Foods & Inns Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Foods & Inns Ltd :

1. The   Company   operates  from  seven processing   units strategically  located  near  the  fruit and  vegetable  growing  areas
2. It is the first company in India to export egg powder and has obtained repeat orders for the same
3.  The company exports its products in industrial and consumer packs to the UK, Kuwait, Saudi Arabia, Yemen, Japan, Germany and West Asia
4. International Quality Management Certifications for both  products  and processing units

5. Manufacturing facilities are managed by an expert team of food technologists


1. Over dependence on sale of Mango products, which is seasonal in nature
2. No sales & distribution network for the international market


1. Enhancing quality standards and focus on new Product Development
2. Creating, establishing and enhancing presence in newer markets
3. Operational efficiency can be increased by utilizing existing infrastructure


1. Intense competition from other export players in the international market, especially from China

2. Continuing losses may reduce the investors’ confidence in the long run and will increase the cost of capital for the company

3. Rising price of Raw Materials & equipment and high dependence on government regulations

Foods & Inns Ltd Competition


  1. Flex Foods Ltd.
  2. Hatsun Agro Products Ltd.
  3. NHC Foods Ltd.
  4. SKM Egg Products Export (India) Ltd.
  5. SYP Agro Foods Ltd.

The brandguide table above concludes the Foods & Inns Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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