Sampriti SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2570

SWOT analysis of Sampriti analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sampriti SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sampriti to benchmark its business & performance as compared to the competitors and industry. Sampriti is one of the leading brands in the food & beverages sector. The table below also lists the top Sampriti competitors and elaborates Sampriti market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sampriti SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company



Cooking oil/Ghee


Food & Beverages

Tagline/ Slogan

Mahek bhara swaad


Made from backward integrated process of procuring milk directly from farmers

Sampriti STP

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people


Great smell as well as taste

Sampriti SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sampriti. Strengths are:

1. Dominant player of edible oil in North India

2.Uses health platform


Here are the weaknesses in the Sampriti SWOT Analysis:

1. Limited market penetration in edible oil market

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility


Following are the Opportunities in Sampriti SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing


The threats in the SWOT Analysis of Sampriti are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sampriti Competition

Below are the top 4 Sampriti competitors:



3.Nature Fresh


The brandguide table above concludes the Sampriti SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sampriti. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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