Sampriti SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2433

SWOT Analysis of Sampriti with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Cooking oil/Ghee


Food & Beverages

Tagline/ Slogan

Mahek bhara swaad


Made from backward integrated process of procuring milk directly from farmers

Sampriti STP


Health conscious adults

Target Group

All age groups, middle and high income, health conscious people


Great smell as well as taste

Sampriti SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sampriti. Strengths are:

1. Dominant player of edible oil in North India

2.Uses health platform


Here are the weaknesses of Sampriti :

1. Limited market penetration in edible oil market

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility


Following are the Opportunities of Sampriti :

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing


The threats of Sampriti are as mentioned :

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sampriti Competition


Below are the 4 main Sampriti competitors :



3.Nature Fresh


The brandguide table above concludes the Sampriti SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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