Sampriti SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2433
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SWOT Analysis of Sampriti with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sampriti

Parent Company

Heinz

Category

Cooking oil/Ghee

Sector

Food & Beverages

Tagline/ Slogan

Mahek bhara swaad

USP

Made from backward integrated process of procuring milk directly from farmers

Sampriti STP

Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

Great smell as well as taste

Sampriti SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sampriti. Strengths are:

1. Dominant player of edible oil in North India

2.Uses health platform

Weaknesses

Here are the weaknesses of Sampriti :

1. Limited market penetration in edible oil market

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Opportunities

Following are the Opportunities of Sampriti :

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Threats

The threats of Sampriti are as mentioned :

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sampriti Competition

Competitors

Below are the 4 main Sampriti competitors :

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola


The brandguide table above concludes the Sampriti SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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