Sampriti SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2502

SWOT analysis of Sampriti analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sampriti is one of the leading brands in the food & beverages sector. The table below also lists the top Sampriti competitors and elaborates Sampriti segmentation, targeting, positioning & USP.

Sampriti SWOT, Competitors, Marketing STP & Brand analysis Table

Sampriti

Parent Company

Heinz

Category

Cooking oil/Ghee

Sector

Food & Beverages

Tagline/ Slogan

Mahek bhara swaad

USP

Made from backward integrated process of procuring milk directly from farmers

Sampriti STP
Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

Great smell as well as taste

Sampriti SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sampriti. Strengths are:

1. Dominant player of edible oil in North India

2.Uses health platform

Weaknesses

Here are the weaknesses in the Sampriti SWOT Analysis:

1. Limited market penetration in edible oil market

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Opportunities

Following are the Opportunities in Sampriti SWOT Analysis:

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Threats

The threats in the SWOT Analysis of Sampriti are as mentioned:

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Sampriti Competition
Competitors

Below are the top 4 Sampriti competitors:

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola

The brandguide table above concludes the Sampriti SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sampriti. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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