Barton Brands SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1237

SWOT Analysis of Barton Brands with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barton Canada Ltd

Parent Company

Sazerac Company




Food and Beverages

Tagline/ Slogan

Barton Brands, Ltd


Whole range of Bourbons, Whisky, Gin rum, scotch, Tequila, Schnapps and Vodka.




Target Group

Individuals above 21 years of age (exception: schnapps)


Reasonably priced spirits

Product Portfolio


1. 1792 Ridgemont Reserve

2. Kentucky Tavern

3. Very Old Barton Bourbon

4. Old Thompson American Whiskey

5. 99 line of schnapps

6. Fleischmann's Vodka

7. Kentucky Gentleman

8. Barton Gin

9. Monte Alban

SWOT Analysis


1. Established flagship products like Old Thompson.
2. Bought out by Alcohol beverage giant The Sazerac Company. The largest distilling company in the United States.

3. Network of regionally strong, popular-priced brands that are in demand by large segments of consumers.

4. Market insights to bring brands to consumers around the world while continuing its radiant record of expansion.

5. Good brand presence and stable financial position


1.The company stated that the main focus of its business is bourbon. High dependence on single product.

2. Global market share is limited as compares to leading beverage brands


1. The company publishes a Sazerac recipe and produces Peychaud's Bitters named after Peychaud, which is an essential ingredient in the Sazerac cocktail. It can market its cocktail recipe and explore revenue aspects in the field like chain of signature Cocktail bars.

2. More penetration in global markets

3. Acquisition of smaller players


1. Existence of other competing distilleries like Constellations Brands and Brown Forman Corp.

2. Maintaining compliance with different government regulations and norms in different countries can lead to constant change in product features (non-standardization).

3. Changing economic scenarios



1. Allied Domecq
2. Constellation Brands, Inc
3. Diageo plc

The table above concludes the Barton Brands SWOT analysis along with its marketing and brand parameters.


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