Boag's Brewery SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 977

SWOT Analysis of Boag's Brewery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boag's Brewery

Parent Company

Lion Nathan




Food and Beverages

Tagline/ Slogan

Brewing Tasmania’s finest since 1881


Noted for their quality and style, finest quality ingredients



Anyone who consumes alcoholic beverages

Target Group

Men, above the legal age, who prioritise high quality


High quality premium beer with several variants

SWOT Analysis


1. Fierce loyalty among residents of northern Tasmania towards the brand
2. Boag’s centre for brewery lovers (Boag’s Brewery) holds functions for special occasions
3. Competitively priced
4. Strong advertising and marketing campaigns

5. The brand also promoted a boags house for beer which is widely recognised


1. High distribution costs as the company only brews in Tasmania
2. Since they source all their ingredients locally, they are highly susceptible to changes in prices of raw materials
3. Saturation and low growth in mature beer markets of Australia, US


1. Expansion into emerging markets like Asia by establishing breweries etc.
2. To introduce a line of low calorie beers
3. Acquire smaller companies to establish brand


1. Increase in perception that beer is unhealthy compared to wine and other alcoholic beverages
2. Trend for micro-breweries, handcrafted and specific beers
3. Rising popularity of Tasmanian wines in comparison to beer



1. Cascade
2. Seven Sheds
3. Iron House Brewery


The table above concludes the Boag's Brewery SWOT analysis along with its marketing and brand parameters.


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