East Coast Beverage SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 885

SWOT Analysis of East Coast Beverage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

East Coast Beverage Corporation

Parent Company

East Coast Beverages




Food and Beverages

Tagline/ Slogan

Taste the difference


Australian owned and made, local appeal



Anyone who consumes packaged fruit juices, water and fruits

Target Group

All age groups, from kids to adults


100% natural juice which is made from local fruits

SWOT Analysis


1. A well-recognised and respected brand name in Australia
2. Their manufacturing, packaging and distribution conform to HACCP Food Safety Principles
3. 100% fresh fruit juices with no artificiality
4. Loyalty among customers as it is a third generation Australian business


1. Unavailability of different SKUs like the 125ml pack
2. Less variety in number of flavours available
3. Weak distribution; unavailable in small shops and local markets


1. Expansion of product line to include milkshakes, iced teas etc.
2. Open juice parlours and shops in different parts of Australia
3. Expansion into online orders and delivery


1. Emergence of low sugar content drinks like functional water, energy drinks etc.
2. Emergence of specialised and customised juice parlours
3. Competition from companies based abroad that have a cost advantage



1. Top Juice
2. Schweppes
3. Boost Juices


The table above concludes the East Coast Beverage SWOT analysis along with its marketing and brand parameters.


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