Natrona Bottling SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 796

SWOT Analysis of Natrona Bottling with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Natrona Bottling Company

Parent Company

Natrona Bottling Company




Food and Beverage

Tagline/ Slogan

A flavour for every taste


High quality locally crafted product



Anyone who consumes non-alcoholic carbonated beverages

Target Group

All age groups, from kids to adults


Individually manufactured product with great taste

SWOT Analysis


1. Large variety in flavours available
2. High quality taste due to 100% cane sugar usage
3. Innovative ‘pinpoint carbonation’ technique
4. Brand loyalty among customers as the company has been there since 1904

5. The company promoted brand Red Ribbon is also popular in local regions


1. Lack of latest technology
2. Lack of an expansive distribution network
3. Unavailability of different SKUs
4.Lack of adequate marketing and advertising


1. Expand its product portfolio to include flavoured waters etc.
2. To branch out into vending machines, canned soda etc
3. To expand geographically


1. Emergence of healthy beverage options like functional water, juices etc.
2. Emergence of soda fountains as a more convenient option than bottled soda
3. Increasing health awareness among customers



1. Coca Cola
2. Sodastream
3. Dr. Pepper
4. Pepsi


The table above concludes the Natrona Bottling SWOT analysis along with its marketing and brand parameters.


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