Goodman Fielder SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Goodman Fielder

Food

Food & Beverages

Your food deserves praise; Do the lunchbox switcheroo

Several well-known brands in the product portfolio

Anyone who consumes bakery , dairy and associated products

Families, mothers and young kids

Healthy, high quality and tasty products

Below are the Strengths in the SWOT Analysis of Goodman Fielder:

1. Stands no. 1 or no.2 in all major product categories
2. Well established and expansive distribution network
3. Diversified product portfolio which marks its presence in all three meals of the day
4. An aggressive and effective marketing campaign

5. The company had 28 major brands, with over 1,000 lines in 23 markets

Here are the weaknesses in the Goodman Fielder SWOT Analysis:

1. Lack of presence in emerging markets like Asia etc.
2. Market share is limited due to intense competition

Following are the Opportunities in Goodman Fielder SWOT Analysis:

1. Further expansion into the frozen foods line
2. Expansion into small specialized bakeries serving only Goodman Fielder products
3. Strategic acquisitions to strengthen its position in certain product lines

The threats in the SWOT Analysis of Goodman Fielder are as mentioned:

1. Increased health awareness among consumers sand aversion to processed products
2. Emergence of small customized patisseries and bakeries
3. Emergence of healthy options in almost all processed foods categories

Below are the top 3 Goodman Fielder competitors:

1. National Foods Ltd.
2. George Weston Foods Ltd.
3. Nestle Australia Ltd.