SWOT analysis of Goodman Fielder analyses the brand by its strengths, weaknesses, opportunities & threats. In Goodman Fielder SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Goodman Fielder to benchmark its business & performance as compared to the competitors. Goodman Fielder is one of the leading brands in the food & beverages sector.
The table below lists the Goodman Fielder SWOT (Strengths, Weaknesses, Opportunities, Threats), top Goodman Fielder competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Goodman Fielder Brand Analysis | |
---|---|
Parent Company |
Goodman Fielder |
Category |
Food |
Sector | |
Tagline/ Slogan |
Your food deserves praise; Do the lunchbox switcheroo |
USP |
Several well-known brands in the product portfolio |
Goodman Fielder STP | |
Segment |
Anyone who consumes bakery , dairy and associated products |
Target Group |
Families, mothers and young kids |
Positioning |
Healthy, high quality and tasty products |
SWOT Analysis of Goodman Fielder | |
Goodman Fielder Strengths |
Below are the Strengths in the SWOT Analysis of Goodman Fielder: 1. Stands no. 1 or no.2 in all major product categories 5. The company had 28 major brands, with over 1,000 lines in 23 markets |
Goodman Fielder Weaknesses |
Here are the weaknesses in the Goodman Fielder SWOT Analysis: 1. Lack of presence in emerging markets like Asia etc. |
Goodman Fielder Opportunities |
Following are the Opportunities in Goodman Fielder SWOT Analysis: 1. Further expansion into the frozen foods line |
Goodman Fielder Threats |
The threats in the SWOT Analysis of Goodman Fielder are as mentioned: 1. Increased health awareness among consumers sand aversion to processed products |
Goodman Fielder Competition | |
Goodman Fielder Competitors |
Below are the top 3 competitors of Goodman Fielder: 1. National Foods Ltd. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Goodman Fielder. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us