Yamhill Valley Vineyards SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1227

SWOT Analysis of Yamhill Valley Vineyards with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamhill Valley Vineyards Inc

Parent Company

Yamhill Valley Vineyards Inc




Food and Beverages

Tagline/ Slogan

Distinctly Oregon, distinctly Yamhill Valley Vineyards.


Everything from growing to bottling on site, wines have great value as well as old fashioned quality.



Standard (mid-value)

Target Group

Wine enthusiasts


Small national player. Wines have consistently won top honors in tastings and judging across USA.

SWOT Analysis


1. 1983 Pinot Noir was the first place preference in the famous Wine Center in New York City.

2. Seller of affordable wine in the price range $$ (10-30)

3. Exquisite location for Wedding planning and parties.

4. Frequent functions and events within premises helps in marketing.

5. Existence of variety of soil of different compositions and textures for different kind of grapes.


1. Small vineyard with just 150 acres under the plough.

2. Fermentation capacity of 8,500 cases is less compared to big players
3. Limited products in the portfolio i.e. Pinot Noir, Pinot Gris, Pinot Blanc, Riesling and Chardonnay (limited).


1. Expansion of vineyards and hence, operational scale.

2. Recently diversified the Chardonnay plantings, which have a good market demand among wines.

3. Focus on hospitality for event hosting and wedding planning within the estate premises (alternate source of revenue).


1. Privately owned Vineyard with limited annual revenues. Requires protected weather-shadow conditions else it may hamper operations and hence the revenues.

2. Low switching costs of customers



1. Willamette Valley Vineyards, Inc.

2. Firestone Vineyard LP

3. Jackson Family Vines


The table above concludes the Yamhill Valley Vineyards SWOT analysis along with its marketing and brand parameters.


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