Arby’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1283

SWOT Analysis of Arby’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Roark Capital Group; Wendy’s Company


Quick service sandwich chains



Tagline/ Slogan

Slicing up freshness


Use of freshly sliced meat



Health conscious, taste seeking and upscale customers

Target Group

Modern Traditionalists


Arby’s is the only restaurant chain to slice their meat in store everyday

SWOT Analysis


1. One of few chains to offer roast beef sandwiches
2. Meat is freshly sliced in the restaurant

3. Wide product mix of sandwiches and salads

4. Age old brand that has been around since 1964

5. The company has approx 3500 chains across the US

6. The company has over 70,000 employees worldwide


1. Tough competition means limited market share
2.Struggling financially. Sold by Wendy’s to current owners


1. Increasing advertising spend to improve brand awareness
2. Increasing number of chicken based dishes
3. Expanding to emerging markets


1. Highly competitive category
2. Increasing awareness about obesity
3.Competing head on with leader in  the category i.e Subway



1. Subway
2. Quiznos

The table above concludes the Arby’s SWOT analysis along with its marketing and brand parameters.


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