Bahama Breeze SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2357

SWOT Analysis of Bahama Breeze with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bahama Breeze

Parent Company

Darden Restaurants


Caribbean restaurant chain



Tagline/ Slogan

Feed your island spirit


Authentic Caribbean experience



Islands and Sea food enthusiasts

Target Group

Urban youth and tourists


Bahama Breeze provides a Caribbean escape with its food, drinks and atmosphere

SWOT Analysis


1. Wide array of “Legendary” cocktails

2. Knowledge of island based ingredients and cuisine
3. Restaurant design based on Caribbean islands
4. Live in-house entertainment

5. Operates many restaurants across the United States


1. Limited global brand awareness

2. Geographically present only in US hence limited market share


1. Expanding its operations to the American west coast
2. Expanding to college towns to attract youth

3. Offering fine dining experience


1. Upscale seafood restaurants offering better quality food
2. Limited room for geographical expansion

3. Small target group where switching cost is low



1. Golden Krust Caribbean Bakery & Grill
2.Eddie V’s Prime Seafood

The table above concludes the Bahama Breeze SWOT analysis along with its marketing and brand parameters.


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