Bertucci’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1371

SWOT Analysis of Bertucci’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Bertucci’s Co. Inc.


Italian restaurants



Tagline/ Slogan

Everybody eats when they come to our house


Pizzas cooked in brick ovens



People looking for authentic Italian food

Target Group

Urban middle and upper class


Real authentic Italian delicacies at affordable prices

SWOT Analysis


1. Certificate of Authenticity from L’Associazone Vera Pizza Napoletana in Naples, the pizza capital of the world

2. Home-made taste

3. Use of classic Italian and gourmet toppings

4. Reasonable prices and high quality service and food

5. Nearly 100 restaurants spread across US


1. Market share is limited due to tough competition

2. Limited online presence as compared to leading outlets


1.Increase variety in dishes other than pizza

2.Strengthen presence in NE America

3. More advertising and marketing, and tie-ups to penetrate international markets


1.Low price fast food chains

2.Decreasing consumption of cheese based dishes

3. Govt policies against restaurants and food chains



1.Buca di Beppo

2.Maggiano’s Little Italy

3.Pizza Hut

4.Domino’s Pizza

5.Papa John’s Pizza

The table above concludes the Bertucci’s SWOT analysis along with its marketing and brand parameters.


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