Blimpie SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1957

SWOT Analysis of Blimpie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Blimpie International, Inc.


Submarine Sandwich chains


Food & Beverages

Tagline/ Slogan

America’s Sub Shop


Fresh baked bread, romantic builds and sauces

Blimpie STP


People who want a high quality sandwich at lunch

Target Group

Young and middle aged white collar workers


Blimpie provides an experience with Real.Fresh.Taste

Blimpie SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blimpie. Strengths are:

1.Capable of acquiring and developing brands

2.Franchise model has increased presence in almost all US states

3.Presence in non-traditional locations i.e. convenience stores, schools, office complexes and sports arenas

4.Strong brand recognition because it has around since 1964

5. There are over 2000 outlets across the US


Here are the weaknesses of Blimpie :

1.Lack of differentiation from others in the category

2.Limited market share owing to intense competition in the industry


Following are the Opportunities of Blimpie :

1.Improve brand recall through creative national advertising

2.Introduce innovative products to edge out competition

3.Diversification of the menu


The threats of Blimpie are as mentioned :

1.Highly competitive category

2.Increasing number of health conscious customers

3. Govt policies against food chain

Blimpie Competition


Below are the 3 main Blimpie competitors :

1.Jersey Mike’s Subs



The brandguide table above concludes the Blimpie SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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