Blimpie SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1726
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SWOT Analysis of Blimpie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blimpie

Parent Company

Blimpie International, Inc.

Category

Submarine Sandwich chains

Sector

Food & Beverages

Tagline/ Slogan

America’s Sub Shop

USP

Fresh baked bread, romantic builds and sauces

Blimpie STP

Segment

People who want a high quality sandwich at lunch

Target Group

Young and middle aged white collar workers

Positioning

Blimpie provides an experience with Real.Fresh.Taste

Blimpie SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blimpie :

1.Capable of acquiring and developing brands

2.Franchise model has increased presence in almost all US states

3.Presence in non-traditional locations i.e. convenience stores, schools, office complexes and sports arenas

4.Strong brand recognition because it has around since 1964

5. There are over 2000 outlets across the US

Weaknesses

1.Lack of differentiation from others in the category

2.Limited market share owing to intense competition in the industry

Opportunities

1.Improve brand recall through creative national advertising

2.Introduce innovative products to edge out competition

3.Diversification of the menu

Threats

1.Highly competitive category

2.Increasing number of health conscious customers

3. Govt policies against food chain

Blimpie Competition

Competitors

Below are the 3 main Blimpie competitors :

1.Jersey Mike’s Subs

2.Quiznos

3.Subway


The brandguide table above concludes the Blimpie SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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