Bravo! Cucina Italiana SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bravo! Cucina Italiana analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bravo! Cucina Italiana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bravo! Cucina Italiana to benchmark its business & performance as compared to the competitors and industry. Bravo! Cucina Italiana is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bravo! Cucina Italiana competitors and includes Bravo! Cucina Italiana target market, segmentation, positioning & Unique Selling Proposition (USP).

Bravo! Cucina Italiana SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bravo! Cucina Italiana Brand Analysis
Parent Company

Bravo Brio Restaurant Group

Category

Italian restaurant chain

Sector

Food & Beverages

Tagline/ Slogan

Authentic Italian. Genuinely Delicious

USP

Old world cooking techniques

Bravo! Cucina Italiana STP
Bravo! Cucina Italiana Segmentation

People looking for a high quality Italian meal

Bravo! Cucina Italiana Target Market

Young couples and family

Bravo! Cucina Italiana Positioning

Upscale affordable dining with great tasting Italian food and inviting atmosphere

Bravo! Cucina Italiana SWOT Analysis
Bravo! Cucina Italiana Strengths

Below are the Strengths in the SWOT Analysis of Bravo! Cucina Italiana:

1.Use of fresh ingredients and Moderately priced

2.Italian style open kitchen

3.Good selection of wines and options available for people

4. Promotions and gift cards are used for customer loyalty programs

5. Over 30 restaurants spread across the US

Bravo! Cucina Italiana Weaknesses

Here are the weaknesses in the Bravo! Cucina Italiana SWOT Analysis:

1.The presence is restricted to a few places in the US

2. Low substituting costs for customers means limited market share

Bravo! Cucina Italiana Opportunities

Following are the Opportunities in Bravo! Cucina Italiana SWOT Analysis:

1.Offer delivery service

2.Introduce more options like happy hours on the bar

3. More stores across US and global tie-ups in emerging economies

Bravo! Cucina Italiana Threats

The threats in the SWOT Analysis of Bravo! Cucina Italiana are as mentioned:

1.Specialty restaurants, especially pizzerias

2.Category is crowded with many competitors

3. Unfavorable govt policies can affect operations

Bravo! Cucina Italiana Competition
Competitors

Below are the top 2 Bravo! Cucina Italiana competitors:

1.Olive Garden

2.Pizza Hut


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bravo! Cucina Italiana. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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