Captain D’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1484

SWOT Analysis of Captain D’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Captain D’s

Parent Company

Centre Partners


Fast-casual restaurants


Food & Beverages

Tagline/ Slogan

It's Gotta Be D's


Highest quality ingredients procured from around the globe

Captain D’s STP


Sea food enthusiasts

Target Group

Middle class American couples and families


Go-to restaurant for affordable seafood

Captain D’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Captain D’s :

1.Innovative menu which has received many awards

2.Special promotional offers through D’s club

3.Fresh hand-made food with speciality in seafood

4.Traditional southern hospitality and homely store design

5. Over 500 restaurants  spread across the country


1. Almost every item on the menu is fried. Might be greasy

2. Low variety in the menu. Only seafood is available

3. Absence of healthy/ gluten free menu


1.Room for expansion to east coast of USA

2.Improving customer experience

3.Use franchisee model to expand geographically


1.Declining seafood consumption

2.Burger joints and sandwich shops adding seafood to their menu

3. Strict administration by Food authorities in the US

Captain D’s Competition


Below are the 2 main Captain D’s competitors :

1.Long John Silver’s

2.Arthur Treacher’s

The brandguide table above concludes the Captain D’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Captain D’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: