Captain D’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1412
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SWOT Analysis of Captain D’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Captain D’s

Parent Company

Centre Partners

Category

Fast-casual restaurants

Sector

Food & Beverages

Tagline/ Slogan

It's Gotta Be D's

USP

Highest quality ingredients procured from around the globe

Captain D’s STP

Segment

Sea food enthusiasts

Target Group

Middle class American couples and families

Positioning

Go-to restaurant for affordable seafood

Captain D’s SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Captain D’s :

1.Innovative menu which has received many awards

2.Special promotional offers through D’s club

3.Fresh hand-made food with speciality in seafood

4.Traditional southern hospitality and homely store design

5. Over 500 restaurants  spread across the country

Weaknesses

1. Almost every item on the menu is fried. Might be greasy

2. Low variety in the menu. Only seafood is available

3. Absence of healthy/ gluten free menu

Opportunities

1.Room for expansion to east coast of USA

2.Improving customer experience

3.Use franchisee model to expand geographically

Threats

1.Declining seafood consumption

2.Burger joints and sandwich shops adding seafood to their menu

3. Strict administration by Food authorities in the US

Captain D’s Competition

Competitors

Below are the 2 main Captain D’s competitors :

1.Long John Silver’s

2.Arthur Treacher’s


The brandguide table above concludes the Captain D’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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