Arctic Circle Restaurants SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1644

SWOT analysis of Arctic Circle Restaurants analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arctic Circle Restaurants SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arctic Circle Restaurants to benchmark its business & performance as compared to the competitors and industry. Arctic Circle Restaurants is one of the leading brands in the food & beverages sector. The table below also lists the top Arctic Circle Restaurants competitors and elaborates Arctic Circle Restaurants market segmentation, target group, positioning & Unique Selling Proposition (USP).

Arctic Circle Restaurants SWOT, Competitors, Marketing STP & Brand analysis Table
Arctic Circle Restaurants Brand Analysis
Parent Company

Arctic Circle Restaurants




Food & Beverages

Tagline/ Slogan

Where the good stuff is


Black Angus Beef burgers; America’s first Fry Sauce

Arctic Circle Restaurants STP

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Best & most original fast food

Arctic Circle Restaurants SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arctic Circle Restaurants. Strengths are:

1. Original food menu with Black Angus Burger and fry sauce
2. Strong community involvement programs

3. The company has 70+ restaurants spread across US

4. Special offers and loyalty programs help retail customers


Here are the weaknesses in the Arctic Circle Restaurants SWOT Analysis:

1. Low market penetration; Concentrated only in Western states of US
2. High calorie food can sometimes turn people off


Following are the Opportunities in Arctic Circle Restaurants SWOT Analysis:

1. Strong opportunity to expand into other parts of USA
2. More innovative products to make a wholesome family meal experience

3. More advertising and marketing can help boost the brand image globally


The threats in the SWOT Analysis of Arctic Circle Restaurants are as mentioned:

1. People becoming more health conscious
2. Threat from new entrants and competitors

3. Economic fluctuations can affect the operational efficiency

Arctic Circle Restaurants Competition

Below are the top 6 Arctic Circle Restaurants competitors:

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell


The brandguide table above concludes the Arctic Circle Restaurants SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arctic Circle Restaurants. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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