Big Boy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2626

SWOT analysis of Big Boy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Big Boy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Big Boy to benchmark its business & performance as compared to the competitors and industry. Big Boy is one of the leading brands in the food & beverages sector. The table below also lists the top Big Boy competitors and elaborates Big Boy market segmentation, target group, positioning & Unique Selling Proposition (USP).

Big Boy SWOT, Competitors, Marketing STP & Brand analysis Table
Big Boy Brand Analysis
Parent Company

Big Boy Restaurants International BBRI




Food & Beverages

Tagline/ Slogan

Home of the Original Double Decker


Double decker beef burgers

Big Boy STP

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


A food joint for a wholesome complete meal

Big Boy SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Boy. Strengths are:

1. High variety of products with a big product line
2. Large breakfast options from eggs, waffles to shakes

3. Special packages for attracting senior citizens

4. Good advertising and marketing to attract kids with Big Boy logo

5. Big Boy merchandise to have strong brand association

6. The company has over 120 outlets spread across the US


Here are the weaknesses in the Big Boy SWOT Analysis:

1. High calorie food not good for people who are health conscious
2. Predominantly concentrated in a few US states hence geographic limitations


Following are the Opportunities in Big Boy SWOT Analysis:

1. Good opportunity to expand in other regions where preference for wholesome meal restaurants with large servings is high
2. Expand the product portfolio to attract vegetarians


The threats in the SWOT Analysis of Big Boy are as mentioned:

1. Health consciousness increasing; reduction in people indulging into high calorie food
2. Threat from new entrants and competitors

3. Economic disturbances can cause operational issues

Big Boy Competition

Below are the top 6 Big Boy competitors:

1. McDonalds
2. KFC
3. Pizza Hut

4. Subway

5. Domino’s Pizza

6. TacoBell


The brandguide table above concludes the Big Boy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Big Boy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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