Burgerville SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1604

SWOT Analysis of Burgerville with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food & Beverages

Tagline/ Slogan

Fresh. Local. Sustainable


Use of local and natural ingredients

Burgerville STP


People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Burgers with fresh local ingredients

Burgerville SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Burgerville :

1. Natural ingredients like Tilamook Cheddar on the burger
2. Seasonal beverages using farm fresh fruits

3. Strong sustainability and community development programs

4. Burgerville cards to develop strong brand association

5. Close to 40 restaurants of the brand in US


1. High calorie food not good for people who are health conscious
2. Predominantly concentrated in few places in US hence less market share


1. Good opportunity to expand in the East where there are few burger joints serving farm fresh ingredients
2. Expand the product portfolio to attract vegetarians

3. More advertising and marketing can boost brand image


1. Health consciousness increasing; reduction in people indulging into high calorie food
2. Threat from new entrants and competitors expanding in the West

Burgerville Competition


Below are the 6 main Burgerville competitors :

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell


The brandguide table above concludes the Burgerville SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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