Burgerville SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1103

SWOT Analysis of Burgerville with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food and Beverages

Tagline/ Slogan

Fresh. Local. Sustainable


Use of local and natural ingredients



People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Burgers with fresh local ingredients

SWOT Analysis


1. Natural ingredients like Tilamook Cheddar on the burger
2. Seasonal beverages using farm fresh fruits

3. Strong sustainability and community development programs

4. Burgerville cards to develop strong brand association

5. Close to 40 restaurants of the brand in US


1. High calorie food not good for people who are health conscious
2. Predominantly concentrated in few places in US hence less market share


1. Good opportunity to expand in the East where there are few burger joints serving farm fresh ingredients
2. Expand the product portfolio to attract vegetarians

3. More advertising and marketing can boost brand image


1. Health consciousness increasing; reduction in people indulging into high calorie food
2. Threat from new entrants and competitors expanding in the West



1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell


The table above concludes the Burgerville SWOT analysis along with its marketing and brand parameters.


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