Carino’s Italian Grill SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1144
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SWOT Analysis of Carino’s Italian Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carino’s Italian Grill

Parent Company

Carino’s Italian Grill

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Just more than eating out

Carino’s Italian Grill STP

Segment

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Restaurant to get classic Italian food

Carino’s Italian Grill SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carino’s Italian Grill :

1. Strong presence across all regions of USA and also few places abroad
2. Fresh food prepared on order

3. Serves classic Italian food and signature dishes

4. Wonderful service and special kids menu

5. Over 170 restaurants give a good reach of its brand across US

Weaknesses

1. Product and service differentiation low as compared to competitors

2. High calorie food not good for people who are health conscious

Opportunities

1. Expansion to further international locations in Asia and Middle-East
2. Expand the product portfolio with more signature dishes

3. Marketing exercises ad loyalty programs can help boost customers

Threats

1. Health consciousness increasing; reduction in people indulging into high calorie food
2. Threat from new entrants and competitors

Carino’s Italian Grill Competition

Competitors

Below are the 6 main Carino’s Italian Grill competitors :

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell

 

The brandguide table above concludes the Carino’s Italian Grill SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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