Charley’s Grilled Subs SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1018

SWOT Analysis of Charley’s Grilled Subs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Charley’s Grilled Subs

Parent Company

Charley’s Grilled Subs




Food and Beverages

Tagline/ Slogan



Hot food prepared in front of the customer’s eyes



People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class


Delicious cheesecakes and fantastic desserts

SWOT Analysis


1. Strong presence across all regions of USA
2. Fresh quality ingredients and casual comfortable setting

3. Brotherly Love community engagement program

4. Over 400 restaurant chains with a few outlets abroad as well

5. The brand is focused on providing hot food, prepared in front of the customer.


1. Brand switching can be high as differentiation with competitors is low

2. Low international presence


1. Opening more outlets in free-standing locations

2. Expansion to further international locations in Asia and Middle-East
3. Product line extension with more sauces and product variety


1. People still prefer taste of junk food
2. Threat from new entrants and competitors



1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell


The table above concludes the Charley’s Grilled Subs SWOT analysis along with its marketing and brand parameters.


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