Pepsi Bottling Group SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2947

SWOT analysis of Pepsi Bottling Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. Pepsi Bottling Group is one of the leading brands in the food & beverages sector. The table below also lists the top Pepsi Bottling Group competitors and elaborates Pepsi Bottling Group segmentation, targeting, positioning & USP.

‘Pepsi Bottling Group Inc’

Parent Company





Food & Beverages

Tagline/ Slogan



World’s largest bottler of Pepsi-Cola beverages

Pepsi Bottling Group STP


Any company which manufactures ready to consume beverages in convenience packaging

Target Group

Pepsi and its associated drinks


High quality bottling services exclusively for PepsiCo

Pepsi Bottling Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pepsi Bottling Group. Strengths are:

1. Exclusive right to manufacture, sell and distribute Pepsi-Cola beverages in all or a portion of most states, the District of Columbia, nine Canadian provinces, Spain, Greece, Russia, Turkey and Mexico
2. Merger into Pepsi Beverages Company has increased the strength of the company
3. Extensive distribution network
4. The increasing efficiency of means of manufacturing


Here are the weaknesses in the Pepsi Bottling Group SWOT Analysis:

1. The high level of dependency on a single customer increases risk substantially
2. Low bargaining power with the customers due to presence of large number of players in the market


Following are the Opportunities in Pepsi Bottling Group SWOT Analysis:

1. To form a strategic alliance with companies other than Pepsi to diversify its risk
2. To vertically integrate and move into production of concentrates
3. To form a union among different bottlers to increase the total bargaining power within the industry


The threats in the SWOT Analysis of Pepsi Bottling Group are as mentioned:

1. The constant innovation in packaging mechanisms requires high reinvestments
2. The ‘squeezing’ of margins for the bottler from both the consumer and customers side
3. Emergence of fountain and other types of colas

Pepsi Bottling Group Competition


Below are the top 3 Pepsi Bottling Group competitors:

1. Bottling Group LLC
2. PepsiAmericas
3. Coca Cola Bottling Co.


The brandguide table above concludes the Pepsi Bottling Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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