Champps Americana SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1471

SWOT Analysis of Champps Americana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Champps Americana

Parent Company

Champps Entertainment Inc.


Casual dining and sports bar



Tagline/ Slogan

Best seat outside the stadium


Best atmosphere to enjoy a game



Sports Fans

Target Group

Urban youth and middle class


Premium sports bar. Hand crafted food. Awesome Local beers

SWOT Analysis


1. Strong association with Sporting events

2. Large screens to watch sports games

3. 50 locations on east coast and Midwest
4. Fun atmosphere for everyone

5. Live entertainment adds to the customer experience

6. Large selection of beers adds variert


1. Struggling financially
2. High competition in the industry means limited revenue share


1. Establish presence on the west coast
2. Advertising on national media channels
3. Expanding menu to diversify offerings


1. Highly competitive category
2. Lack of strong differentiation
3. Increasing price of supplies



1.Buffalo Wild Wings Grill & Bar
2.Dave and Buster’s
3.Smokey Bones BBQ & Fire Grill



The table above concludes the Champps Americana SWOT analysis along with its marketing and brand parameters.


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