Cheeseburger in Paradise SWOT Analysis, USP & Competitors

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SWOT Analysis of Cheeseburger in Paradise with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheeseburger in Paradise

Parent Company

Luby’s Inc.


Casual dining



Tagline/ Slogan

Savour the taste of paradise


Use of fresh meat and fresh ingredients



Island and Caribbean food enthusiasts

Target Group

Urban lower-Middle income youth


Local island getaway

SWOT Analysis


1. High brand recognition- Associated with a popular song
2. Assortment of handcrafted cocktails
3. Relaxing atmosphere
4. Signature juicy and flavourful cheeseburgers

5. Strong online presence

6. Affordable prices means good customer attraction

7.Engagement with the local communities


1. Known for specialty drinks more than food
2. No mass media presence
3. Limited number of locations


1. Exploit the highly rated specialty drinks
2. Offer catering services
3. Leverage TV screens to attract bigger crowds


1. Small size of target group
2. Increasing number of health conscious consumers
3. Lack of a strong differentiator



1. Bahama breeze
2. Golden Krust Caribbean Restaurant and Bakery
3. Eddie V’s prime seafood

The table above concludes the Cheeseburger in Paradise SWOT analysis along with its marketing and brand parameters.


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