Chips Family Restaurant SWOT Analysis, USP & Competitors

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SWOT Analysis of Chips Family Restaurant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chips Family Restaurant

Parent Company

Family owned business


Breakfast & Brunch place



Tagline/ Slogan

The best pancakes around


40 varieties of pancakes



Pancake lovers

Target Group

Families with young children


Family restaurant where everything is homemade

SWOT Analysis


1. Voted best pancakes in Connecticut for many years
2. 40 varieties of pancakes
3. Favourite breakfast items are sold all day
4. Good service and friendly atmosphere

5. Give back to the community

6. Gluten free menu


1. Limited size of the menu
2. Only a few locations in Connecticut
3. Small market share and less revenues compares to bigger chains


1. It is a Greek restaurant; could introduce dishes from Greek cuisine
2. Expand within US and even explore the global market
3. Introduce other breakfast dishes


1. Upscale brunch restaurants
2. Struggle to keep costs low
3. Seen only as a breakfast place



1. Johnny’s Restaurant
2. The New Pop’s family restaurant



The table above concludes the Chips Family Restaurant SWOT analysis along with its marketing and brand parameters.


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