Cosi SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1584

SWOT analysis of Cosi analyses the brand/company with its strengths, weaknesses, opportunities & threats. Cosi is one of the leading brands in the food & beverages sector. The table below also lists the top Cosi competitors and elaborates Cosi segmentation, targeting, positioning & USP.


Parent Company

Cosi Inc.


Sandwiches and Salads restaurant


Food & Beverages

Tagline/ Slogan

Life should be delicious


Open flame stone oven

Cosi STP


Urban and Contemporary

Target Group

Urban professionals


It is a constantly surprising, always delightful experience.

Cosi SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cosi. Strengths are:

1. Signature flatbread and salad
2. Look and feel of a Parisian cafe
3. Premium convenience experience
4. More than 100 restaurants in 16 states

5. Exclusive kids menu to target the younger crowd

6. Nutritional info is provided


Here are the weaknesses in the Cosi SWOT Analysis:

1.Limited geographic presence means lesser market share than global players
2.Inconstistent service across some franchises is a concern


Following are the Opportunities in Cosi SWOT Analysis:

1.Emphasize on healthiness and freshness of sandwiches
2.Expand the breakfast and coffee menu
3.Leverage social networking and other online media


The threats in the SWOT Analysis of Cosi are as mentioned:

1.Highly competitive category
2.Large well established sandwich shops
3.Lack of differentiating factor

Cosi Competition


Below are the top 3 Cosi competitors:




The brandguide table above concludes the Cosi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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