Daphne’s California Greek Café SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1113
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SWOT Analysis of Daphne’s California Greek Café with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daphne’s California Greek Café

Parent Company

Owned by Bill Trefthen

Category

Fast casual Greek restaurant

Sector

Food & Beverages

Tagline/ Slogan

Fresh, Greek and Delicious

USP

Flexible and customizable menu

Daphne’s California Greek Café STP

Segment

Greek food enthusiasts

Target Group

Urban youth and teenagers

Positioning

California meets Greek cuisine, with an emphasis on freshness

Daphne’s California Greek Café SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Daphne’s California Greek Café :

1. Recently revitalized culture enhances thr brand
2. Voted best restaurant few years in a row in San Diego
3. Gluten free and healthy menu

4. Live entertainment adds to the ambience

5. Mobile app available which gives instance access

6. 60 locations throughout Arizona and California

Weaknesses

1. Weak Geographic expansion is a concern
2.Competitor differentiation is very less which means limited customer loyalty

Opportunities

1. Use franchising model to extend reach
2. Increase traffic to social networking sites
3. Advertise on local television

Threats

1. Californian theme cannot be extended to other states easily
2. Specialty restaurants that focus on Greek food
3. Greek food is not well recognized

Daphne’s California Greek Café Competition

Competitors

Below are the 3 main Daphne’s California Greek Café competitors :

1. Chiptole
2. Five guys
3. IHOP

 

 

The brandguide table above concludes the Daphne’s California Greek Café SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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