Freddy's Frozen Custard & Steakburgers SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 1772

SWOT Analysis of Freddy's Frozen Custard & Steakburgers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Freddy's Frozen Custard & Steakburgers

Parent Company

Family Owned-Bill and Randy Simon


Quick Service restaurant


Food & Beverages

Tagline/ Slogan

The Taste That Brings You Back


Made to order food without having to wait

Freddy's Frozen Custard & Steakburgers STP


American food enthusiasts

Target Group

Lower-Middle income families


Quality, cooked-to-order meals that bring families and loved ones together

Freddy's Frozen Custard & Steakburgers SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Freddy's Frozen Custard & Steakburgers :

1. Freshly prepared orders
2. Rapid growth in number of franchisees
3. Entrepreneurial culture gives them an edge
4. Understanding of local tastes has been a boon

5. Highly involved in the community with over 100+ stores across USA

6. Novelty dishes like “Shoestring fries”


1. Limited online presence and lack of strong differentiator
2. The brand has a low market share compared to big food chains


1. Offer bigger portions for slightly higher price
2. Use Frozen Custard as a differentiator
3. Advertise on local print and television media


1. Highly competitive category
2. Health conscious consumers require a lite or gluten free menu
3. Consumers unwilling to switch brands

Freddy's Frozen Custard & Steakburgers Competition


Below are the 3 main Freddy's Frozen Custard & Steakburgers competitors :

1. 5Guys
2. McDonald’s
3. Burger King

The brandguide table above concludes the Freddy's Frozen Custard & Steakburgers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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