Freddy's Frozen Custard & Steakburgers SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1237

SWOT Analysis of Freddy's Frozen Custard & Steakburgers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Freddy's Frozen Custard & Steakburgers

Parent Company

Family Owned-Bill and Randy Simon


Quick Service restaurant



Tagline/ Slogan

The Taste That Brings You Back


Made to order food without having to wait



American food enthusiasts

Target Group

Lower-Middle income families


Quality, cooked-to-order meals that bring families and loved ones together

SWOT Analysis


1. Freshly prepared orders
2. Rapid growth in number of franchisees
3. Entrepreneurial culture gives them an edge
4. Understanding of local tastes has been a boon

5. Highly involved in the community with over 100+ stores across USA

6. Novelty dishes like “Shoestring fries”


1. Limited online presence and lack of strong differentiator
2. The brand has a low market share compared to big food chains


1. Offer bigger portions for slightly higher price
2. Use Frozen Custard as a differentiator
3. Advertise on local print and television media


1. Highly competitive category
2. Health conscious consumers require a lite or gluten free menu
3. Consumers unwilling to switch brands



1. 5Guys
2. McDonald’s
3. Burger King

The table above concludes the Freddy's Frozen Custard & Steakburgers SWOT analysis along with its marketing and brand parameters.


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