Gatti’s Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1072

SWOT Analysis of Gatti’s Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gatti’s Pizza

Parent Company

Blue Sage Capital


Pizza Buffet Chains



Tagline/ Slogan

Getting together over Gatti’s


Delicious pizzas and fun environment



People with a craving for Pizza

Target Group

Small-Middle income families from South-eastern United States


A place where the family can eat delicious pizzas and enjoy live games

SWOT Analysis


1. High brand recall of the brand in the USA
2. High on entertainment factor
3. Strong online presence
4. Age old secret recipe adds to wow factor

5. Freshly made dough and real cheese adds quality

6. 140+ stores in the target region


1. Brand has a long way to go to compete with bigger pizza brands
2. Absence of gluten free or healthy menu can be a concern to health conscious customers


1. Cater to the teen and young adult segment
2. Establish stronghold in states besides Texas
3. Improve frequency of visits


1. Is perceived as a place only for Kids
2. Competition from other forms of entertainment i.e within malls
3. Rise of childhood obesity



1. Chuck-E-Cheese
2. Pizza Hut
3. CiCi’s Pizza

The table above concludes the Gatti’s Pizza SWOT analysis along with its marketing and brand parameters.


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